As a new generation took the reins of the nation’s largest pecan supplier, Chase Pecan (formerly San Saba Pecan) needed a brand that honored its Texas roots while positioning it for a global audience. In partnership with STAV Creative, we helped develop a visual identity that captures the company’s authenticity, expertise, and down-to-earth confidence. The new logotype draws inspiration from neat crop rows, while the warm color palette, bold typography, and layered pattern system evoke the natural richness of the product itself. The resulting brand is both timeless and adaptable—celebrating decades of family farming while setting the stage for continued growth and innovation in the next generation of American agriculture.